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Viator CEO Barrie Seidenberg challenges City Sightseeing CEO Enrique Ybarra to take on the ALS Ice B

Viator CEO Barrie Seidenberg challenges City Sightseeing CEO Enrique Ybarra to take on the ALS Ice B

Viator CEO Barrie Seidenberg has personally challenged the President and CEO of City Sightseeing Worldwide Enrique Ybarra to join the fight for a cure for ALS – the Ice Bucket Challenge (see the video here). Enrique has responded to Barrie. "It is an honor to be challenged by you for such an important cause as it is ALS, I accept the challenge". Enrique and the City Sightseeing team will now complete the ice bucket challenge.

The challenge was initiated by former Major League Baseball player, Pete Frates, who was diagnosed with the disease two years ago. So far, the challenge helped raise over $70 million for the association.

This week, the CEO of Expedia Inc. Dara Khosrowshahi brought online travel CEOs on board with the viral challenge. Khosrowshahi challenged the CEO of TripAdvisor Stephen Kaufer to join in – of course he accepted. Then TripAdvisor's Stephen Kaufer challenged Barrie Seidenberg from Viator who has challenged Enrique Ybarra.

The Ice Bucket Challenge has involved important travel industry personalities as the CEO of American Airlines Doug Parker, Michael O'Leary from Ryanair and Arne Sorenson from Marriott, among others.


Return to News HomepagePublished Date: 25/08/2014 10:20:00 by Stephen Morgan




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